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Five ways to win with global e-commerce
When U.S. retailers launch global e-commerce efforts, they often start with countries that have a long-standing trade history with America. Shipments to Canada are soon followed by expansion into the United Kingdom, Australia or other English-speaking areas.
Some organizations stick with this strategy — where few barriers to entry, cultural similarities and overall market understanding provide for a “safe” selling environment.
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Former Sears exec cooking at Electrolux
Electrolux has named former Sears executive Nolan Pike as SVP and GM of its North American cooking business.
Pike most recently worked for Sears as their Kenmore brand VP and GM and as the top merchant for Sears Home Appliances, the nation’s largest appliance retailer. Additionally, Pike spent many years in manufacturing and led the development, launch and product management of several notable cooking lines.