American Eagle

Pittsburgh – American Eagle Outfitters is lowering its earnings outlook for the second quarter of fiscal 2013 due to what the retailer characterizes as weak sales and margins. The company now forecasts earnings per share (EPS) for the quarter of about $0.10, down significantly from $0.21 in the second quarter of last year.

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

NEW YORK — American Eagle Outfitters has launched its fall 2013 Project Live Your Life campaign with the debut of its "Rock Your Walk" video, featuring cameos by well-known fashion personalities. But the retailer is also turning to social media to make consumers a part of the campaign.

Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.

For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.

This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.

Retailers will offer back-to-school deals and discounts, and the malls will host events.

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.

Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.

LOS ANGELES — Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

LOS ANGELES — Guess has appointed Hillary Super as SVP, general merchandise manager for, reporting to Paul Marciano, co-founder and CEO.

"We are delighted to have a leader like Hillary at Guess.  She understands the Guess brand and values, and will lead a team of talented merchants," said Paul Marciano. "Her relentless focus on brand integrity, execution, and on the customers has allowed her to grow great businesses, and her accomplishments as a leader are exemplary."

Los Angeles -- Guess, Inc. has appointed Hillary Super as SVP, general merchandise manager for Guess, reporting to Paul Marciano, co-founder and CEO of Guess.

In this role, Hillary will be responsible for product categories for Guess as the lead merchant for the company, and she will also be a key member of the Guess senior management team. Previously, Hillary spent six years in senior merchant roles at American Eagle and four years at Gap where she oversaw multiple brands and product categories.