Amazon Web Services, Inc.

With its epic product launches, Nike’s digital channels can get unprecedented levels of interest and demand. And crashes are unacceptable.   The athletic goods giant is on pace to hit $50 billion in revenue by 2020, a goal that Nike expects to hit with the support of its digital strategy, according to Mike Wittig, VP infrastructure, Nike.   

There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success.

The following is a breakdown of some myths — along with a few takeaways:

Amazon’s cloud computing platform is helping Dunkin’ Brands has secured its customer-facing processes by moving to the cloud.   

There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Many wrongly believe that Amazon makes most of its profits from e-commerce, while others incorrectly view Amazon as the long-tail poster child. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success.   The following is a breakdown of some Amazon myths along with a few takeaways: 

Amazon is making a big commitment to renewable energy.   The online giant announced plans to install solar panels on its fulfillment facilities around the world, including the deployment of large-scale solar systems on rooftops of more than 15 U.S. fulfillment and sortation centers this year.   Amazon plans to deploy solar systems on 50 fulfillment and sortation centers globally by 2020.    

A good number of retailers were impacted when Amazon Web Services — the company’s most profitable division — experienced a four-hour outage on Tuesday.      The outage caused major headaches for millions of AWS customers, according to web monitoring and optimization firm Apica, which monitored the top 100 Internet retailer sites during the outage.       

After two years of development, Walmart’s OneOps cloud management and application lifecycle platform is being made available to the open source community in a move that highlights a sharp distinction with Amazon Web Services.
 

Walmart is launching a new open source cloud platform that seems aimed at hurting Amazon Web Services (AWS) as much as helping retailers.

The cloud management and application lifecycle management platform, known as OneOps, has been under development at the @WalmartLabs innovation center for two years. Walmart has used OneOps internally to support efforts such as improving its website and deploying online grocery features.