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Delhaize emphasizes private-brand implementation
SALISBURY, N.C. — Delhaize America is emphasizing its private-brand assortments, the supermarket conglomerate reported in its earnings release.
Delhaize said it forged ahead with its New Game Plan, which includes "important price investments," and noted that its U.S. operating companies — which include such banners as Food Lion, Bottom Dollar and Hannaford — are reinforcing their private-brand assortments through the introduction of a new value line called My Essentials.