Abercrombie & Fitch

Two big retail names, Dollar General and Abercrombie & Fitch, recently unveiled new store formats that differ dramatically from their traditional concepts. Here’s a look at their new initiatives:

Dollar General

One of the nation’s fastest-growing retailers is putting the focus on convenience, targeting a new demographic with a smaller-store concept called DGX.

Dollar General debuted the new format, which has 3,400 sq. ft. of selling space, in Nashville, Tenn. A second location is set to open in Raleigh, N.C.

Ralph Lauren Corporation has created two executive positions as the company continues its turnaround efforts and to search for a new chief executive.   Ralph Lauren tapped Jonathan Bottomley to the newly created position of chief marketing officer, effective April 3. He will be responsible for evolving Ralph Lauren’s brand voice, leading the global marketing team and building cut-through marketing strategies across the company’s brands.  

For the first time in more than 15 years, Abercrombie & Fitch is launching a new store format for its namesake banner.  

For the first time since 2014, Abercrombie & Fitch Co. has a chief executive.   The struggling retailer said it has promoted Fran Horowitz to the role of CEO. She will also join the company’s board of directors. A veteran fashion retailer, Horowitz joined Abercrombie in fall 2014 as brand president of Hollister Co. In 2015, she was tapped for the new position of president and chief merchandising officer of the entire company.   

Will A. Smith has joined Abercrombie & Fitch Co. as chief marketing officer.   Smith, who will report to president and chief merchandising officer Fran Horowitz, will be responsible for all brand, creative and digital marketing across the chain.   

Hollister Co. is reviving its intimates brand.   The retailer, a division of Abercrombie & Fitch Co., is reintroducing its Gilly Hicks line of intimates, loungewear and swimwear. Gilly product can now be purchased in all of Hollister’s U.S. stores and globally online. Hollister plans to open Gilly in-store shops in selection locations “that will provide the customer a unique Gilly Hicks brand experience.”  

Abercrombie & Fitch is in cost-cutting mode.     The teen apparel retailer has let go 150 employees at its headquarters in New Albany, Ohio, Columbus Business First reported.    The retailer said the layoffs were part of its “ongoing cost reduction initiatives,” according to the report.  

Retailers and restaurants in the United States won’t get any relief in 2017 in the battle to win customers.    That’s according to Fitch Ratings' Outlook report, which says that retailers will continue to face a competitive environment in 2017 as they navigate changing customer preferences.