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Agency chosen for Ikea catalog revamp
NEW YORK — Ikea announced that it has named McCann NY as its global agency of record for its catalog. According to the company, McCann NY will work with ICOM, Ikea's in-house communications team based at the company's headquarters in Almhult, Sweden.
McCann NY has been charged with revamping the catalogue by utilizing new technology to create an integrated storytelling experience that includes reimagining the store environment.