Chipotle continues heating up digital sales with delivery partnership

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Chipotle continues heating up digital sales with delivery partnership

By Dan Berthiaume - 06/29/2020

Chipotle Mexican Grill is expanding its U.S. on-demand delivery footprint with a major third-party platform.

Chipotle is launching a fully integrated partnership with Grubhub to provide efficient, seamless delivery. Available now, customers can order from U.S. Chipotle locations through the Grubhub app website.

Digital orders from Chipotle are customized via Chipotle’s digital kitchens, which are comprised of a dedicated ingredient station and operated by a special team in nearly all Chipotle locations.

Deliveries also feature a tamper-evident packaging seal to help ensure food is untouched during delivery. Grubhub users will also default into contact-free delivery, which allows customers to request their food be left in the lobby or at the doorstep to avoid a direct handoff for their safety and the safety of their driver. 

"We are working tirelessly to ensure our network of delivery aggregators can reach as many consumers as possible to deliver real food directly to their doorstep," said Chris Brandt, Chief Marketing Officer at Chipotle. "We're happy to utilize Grubhub's expansive network to reach more Chipotle fans across the country."

"While more people are staying home in today's environment, we want to ensure we're giving our diners the best options and making the experience as safe as possible," said Seth Priebatsch, head of enterprise at Grubhub. "Chipotle is a beloved brand, and we're thrilled to extend their fresh menu to our millions of diners across the country."

Chipotle has been actively developing new digital ordering and delivery features in the past several months. These include Pepper, a concierge bot for the Facebook Messenger app, as well as a group ordering feature on its e-commerce site.

Chipotle grew its digital sales by about 81% year over year as of the company's Q1 earnings.