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Chinese e-commerce retailer JD to launch version of ChatGPT

China’s JD is diving deep into AI development.

JD Group is leveraging its proprietary artificial intelligence (AI) platform to create a new industrial application.

The highest-revenue direct retailer in China will utilize the Yanxi AI platform developed by its JD Cloud division to create an industrial version of the new AI-based open-source ChatGPT solution.

Known as ChatJD, the retailer says this application will correct what it says are ChatGPT shortcomings in loyalty, credibility, and accuracy that stem from a lack of vertical industry expertise and issues in its middle and application layers.

According to JD, its new AI solution will cover the most reused application scenarios in the retail and financial industries. These include customer service, marketing copy and product summaries generation, livestream e-commerce, and financial analysis.

JD Cloud will build upon existing cloud-based AI solutions it has already developed in areas such as customer service, merchandising, outbound calls, and financial services.

The company will also leverage existing AI capabilities it has in dialogue generation and live broadcast 3D graphics. JD says it will continuously improve the ChatJD solution based on feedback.

In a corporate blog post, JD said it is developing ChatJD both to promote the “real economy” and to strengthen China’s position as a technology leader.

“Let technology become the ‘power engine’ of the real economy, and let AI become the ‘hard core force’ to strengthen the industry,” JD said in the blog post. “JD Cloud will root ‘industrial AI’ to the bottom, and will join hands with many outstanding domestic enterprises and partners in the future to improve China's technological level and help the development of the real economy.”

U.S. consumers show AI hesitancy

At least in the U.S., many consumers are not sold on the chatbot model of customer service. According to data from a recent Ipsos poll, close to seven in 10 (68%) surveyed U.S. consumers have utilized customer service chatbots. However, of those respondents, close to eight in 10 (77%) prefer interacting with a human for customer service needs.

In addition, 77% of respondents who have used chatbots report that customer service chatbots are frustrating, and 88% would rather speak to a person. A little more than one in three (35%) say that chatbots can solve their problem effectively most of the time.

Looking more broadly at respondent views on AI, 73% of consumers say they are at least somewhat familiar with AI, however, most of those (55%) are somewhat familiar, with only 18% saying they are very familiar (18%). Nearly two in three (64%) respondents think the government should stop job loss due to the increased use of AI, with widespread agreement on this across all demographics and partisan affiliations.

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