Check out H-E-B’s newest store

Marianne Wilson
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H-E-B continues to expand its store footprint.

The grocery retailer, which operates some 400 stores in Texas and Mexico, has opened its first-ever location in Lubbock, Texas. The 122,000-sq.-ft. store is part of HEB’s continued expansion into West Texas.

Built with environmental sustainability in mind, the store incorporates several energy-efficient elements, such as CO2 refrigeration units and LED lighting. 

The new supermarket includes several distinctive features, including a dedicated in-store shop (Sporting Zone) stocked with Texas Tech and local high school apparel and accessories, and a gas station complete with car wash.

The store is also home to True Texas BBQ, H-E-B’s in-house barbecue restaurant that was recently named best barbecue chain in Texas by Texas Monthly. The restaurant offers indoor seating, drive-thru and catering options.

Customers can also place orders online, for curbside pickup or delivery.  H-E-B also will work with Favor, an on-demand delivery service it acquired in 2018, as an additional convenient option for delivery, including one-hour delivery of beer and wine.

Additional store highlights include:

•    An H-E-B Pharmacy with two-lane drive-thru service and a dietitian office offering nutritional services;

•     A Meal Simple department with fresh, convenient chef-inspired meals prepared in store;
•    A seafood department with fresh fish and seafood, in-house steamers for steamed seafood upon request, and grab-and-go options;
•    A large beer and wine section with an extensive craft beer selection and wine-tasting kiosk
•    A Cooking Connection section with live demonstrations and samplings for easy recipes to make at home;
•    A Texas Backyard section featuring plants, pottery, grills and outdoor essentials;
•    A bakery department featuring handmade artisan breads, cakes and tortilla machine;
•    A health & wellness department with bulk food items, sports nutrition products and supplements;
•    A Blooms floral department, offering online ordering and delivery service

As part of the project, H-E-B built an additional 13,000 sq. ft. of retail space on the property, which will be separate from the store. A few tenants include Twin Liquors, Great Clips, Castle Nail Salon and Hibachi Express.