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Casey’s streamlines space planning

Casey’s is automating space planning and supply chain tasks.

Casey’s General Stores Inc. is reducing the manual work involved in stocking stores with the right products in the right locations.

The regional Midwest convenience store retailer is implementing a unified space planning and supply chain platform from Relex Solutions across its 2,400-plus stores. Casey’s intends to reduce the volume of manual work involved in creating, optimizing and executing store-level planograms, as well as improve order accuracy on a store-by-store basis.

The retailer also seeks to utilize the Relex solution to improved forecasting and replenishment and promotional planning, while also optimizing its allocation of fresh products. In addition, Casey’s seeks to reduce waste, improve product availability, and optimize markdowns –especially for fresh products.

“Fresh products are a key component of our business, but we didn't have a system in place to balance freshness and availability,” said Doug Means, senior VP of supply chain at Casey’s. “We were impressed by Relex’s extensive knowledge and experience within the convenience industry. Their unified solution gives us a higher level of visibility into our plans and helps us solve operational challenges that drive value to our business and ultimately, our customers.”

“As the organization continues to grow, our central space planning team requires more efficient processes to manage everything from a more regionalized assortment, seasonal inventory to fresh product,” said Jim Hamilton, senior space planning manager at Casey’s. “Relex provides our planners a valuable ‘single source of truth’ to work from, enabling them to drive improvements to the guest experience at Casey’s.”

“Relexhas a track record of delivering rapid value on large-scale, complex implementations such as Casey’s,” said Keith Adams, senior VP of North America, Relex Solutions. “We pride ourselves on helping convenience stores improve everything from supply chain visibility to fresh product management, and we’re looking forward to delivering that same value for our partners at Casey’s.”

Casey’s automates personalization with AI

In another innovative technology deployment, Casey’s is targeting customers at scale with a new artificial intelligence (AI)-based marketing platform. The retailer sent more than 1 billion personalized marketing messages to its more than 5.5 million loyalty rewards program members in 2022, leveraging Salesforce AI technology.

Casey's has stored more than 13 million customer profiles in the Salesforce Genie Customer Data Cloud, along with 150 profile attributes and 6 billion captured individual engagements.

Since beginning its partnership with Salesforce, Casey's has built a new e-commerce website, launched mobile apps and a loyalty program, and collaborated with third-party delivery companies. Casey's is now sending 200 million personalized messages a month to its subscriber base, specifically tailored to each customer's purchasing history. 

Based in Ankeny, Iowa, Casey’s General Stores Inc. operates more than 2,400 stores located across 16 states.

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