Advertisement
04/29/2021

Casey’s mobilizes for deeper market insights

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

Casey’s General Stores is tracking and optimizing competitive market data using a suite of mobile apps.

The Midwest convenience store retailer is rolling out the Engage3 Competitive Intelligence Management (CIM) MissionScanner mobile integrated pricing platform. The solution provides localized visibility into pricing and assortment, enabling users to reverse-engineer competitors’ market tactics and strategies. 

Two other regional retailers have also recently started utilizing Engage3 technology to obtain deeper insights into competitor activities. North State Grocery, which operates supermarkets in California and Oregon, is analyzing the prices of rival grocers at a granular level. And Wisconsin-based rural lifestyle chain Fleet Farm is gaining a view of competitor store-level pricing, tracking its price position, and identifying risks and opportunities to improve its price image.

“In addition to the cloud-based visualization and insights that will now be available to us at Casey’s, we are excited about Engage3’s suite of mobile applications. CIM: MissionScanner provides efficiencies to what is a very manual process today,” said Keith Day, retail pricing and analytics manager at Casey’s. “The mobile capability provides us flexibility and the data seamlessly integrates into our system.”

“We are proud to welcome Casey’s, one of the world’s fastest-growing retailers in recent years, as a customer,” said Edris Bemanian, Engage3 CEO. “We look forward to partnering with the Casey’s team to enhance their market visibility as they ensure a great experience for all their customers.”

Based in Ankeny, Iowa, Casey’s owns and operates more than 2,200 convenience stores in 16 states.