Canada’s Aritzia acquires iconic LA brand Fred Segal
Aritzia continues to move on its long-term strategy to expand in the U.S.
The Canada-based fashion retailer has acquired the Fred Segal brand and has leased 8100 Melrose Avenue — Fred Segal’s original flagship destination in Los Angeles (West Hollywood). The acquisition includes the Fred Segal brand, including intellectual property and trademarks. The purchase price was not disclosed.
Fred Segal founded his business in 1961, with a store in Santa Monica. Calif., called Pants America. He moved it to a much larger, 20,000-sq.-ft. space on Melrose Avenue about four years later, changing the store’s name to his own.
Over the years, the Melrose Avenue flagship grew into one of Los Angeles’ hottest stores, know for spotlighting fashion-forward designers and its celebrity clientele. The brand even found its way into popular culture, and was mentioned in TV shows and movies.
The company eventually operated nine stores in California and two global outposts. It began to lose its edge under increased online competition and fell on hard times during the COVID-19 pandemic. In July 2024, the last two Fred Segal clothing stores went dark, including the flagship.
As a first step in taking ownership of the brand, Aritzia plans to restore the Melrose location, including revitalizing its signature historic ivy façade, which was damaged during a recent storm. Over the coming years, the site will evolve into “an entirely new, experiential destination that reflects the creative spirit that has defined both brands,” Aritzia stated, "with the space bringing together curated product and immersive experiences that transcend traditional retail while also serving as a dynamic lifestyle hub."
In a statement, Jennifer Wong, CEO of Aritzia, called Fred Segal “a cultural touchstone in Los Angeles — a place where creativity, community and style converge.”
“We are honored to steward and evolve this iconic brand for a new generation with the elevated experience and ‘everyday luxury’ that define Aritzia," she said. "With the acquisition, Aritzia will bring that ethos to Fred Segal, honoring the brand’s storied heritage while reimagining its future for a new generation."
Aritzia's acquisition comes as the brand has been expanding its footprint in the U.S., where it currently operates 72 locations.
