C-SUITE

Amid economic uncertainty and low consumer confidence levels, retail CFOs are expecting a 3% increase in total 2011 sales, according to a recent survey by BDO USA. While the number reflects the study’s most optimistic sales forecast since 2007, it is down from the 4.7% sales increase reported by the Commerce Department in 2010.

The retail world will lose one of its most colorful and respected CEOs when Costco Wholesale Club co-founder and chief executive Jim Sinegal steps down on January 1, 2012. Among retailers, Sinegal stands out for offering proof positive that a business could be good to its employees and customers and still make a hefty profit.

It’s not easy keeping up with the comings and goings of retail executives these days. Every day seems to bring a change at -- or near -- the top. Among the most recent announcements was the news that Terrance Marks, CEO of The Pantry and architect of the chain’s turnaround strategy, was stepping down to take a position in Atlanta. Also hot off the wire: Mark Cosby, former president of stores at Macy’s, has been named president of CVS/pharmacy.

J.C. Penney marketing chief Mike Boylson is trading the retail game for another type of game entirely: baseball. The 32-year J.C. Penney veteran officially left the company on July 1, and is already hard at work on his next venture: Boylson and a pal are opening a D-Bat baseball and softball training franchise in Allen, Texas, not far from J.C. Penney’s headquarters.

The Microsoft Worldwide Partner Conference (WPC) is taking place this week (July 10 – 14) in Los Angeles, with some 15,000 from around the globe in attendance at the Staples Center. It’s a huge event, with over 100 breakout sessions each day, 22 regional keynotes and country breakouts. To kick-off the show, CEO Steve Ballmer said that, thanks to partners, Windows 7 has sold more than 400 million licenses in less than two years, and is still the fastest-selling operating system in history.

Here are some  other interesting tidbits from the conference:

Teen apparel retailer rue21 is celebrating the opening of its 700th store, in New Braunfels, Texas. The chain is on track to open 110 locations this year. Commented president and CEO Bob Fisch: “We remain one of the fastest growing retailers in the nation. I would like to thank our real estate, construction and field teams and recognize their hard work, which allows us to celebrate another significant milestone for rue21."
 

Apple runs a really tight ship. That’s the takeaway of a recent Wall Street Journal article that used confidential Apple store training materials and interviews with current and former store associates to provide a behind-the-scenes look at the tech-giant’s store operations. Among the interesting details: Apple’s annual retail sales per square foot stand at an astounding $4,406.

Here are some other interesting insights from the article:

“The economic model of Outlet is the highest return on capital and is where customers gravitate," Gap CEO Glenn Murphy said at an investment conference in New York City, where he revealed the company will close 200 U.S. Gap stores and expand its outlet base.

But don’t expect the stores to be filled with last year’s castoffs.

"I don't want them bringing stripes in the stores if stripes are last year's idea,” Murphy said.