Target launches two new creator programsTarget Corp. is making it easier and more rewarding for social influencers to promote its products. Dollar General unifies onsite and offsite ad inventory accessDollar General is enlisting the help of two partners to provide advertisers on its retail media network a single way to conduct campaigns across the customer journey. Home Depot integrates retail media network with Reddit, Pinterest The Home Depot Inc. is linking its Orange Apron Media retail media network to two popular social media platforms, including an industry-first partnership. Sam’s Club expands review content, influencer access for ad partners Sam’s Club is rolling out several new features for advertisers participating in its retail media network. Walmart expands advertising integration with Vizio connected TVs Walmart advertisers are gaining new opportunities to reach customers via connected TV. Costco to personalize online display ads at moment of product selection Costco Wholesale Corp. is fine-tuning its targeting of online ads for brands participating in its retail media network. WHSmith adding in-store video and audio assets to retail media network A global travel retailer is adding new channels for advertisers to reach its customers. BJ’s expands in-store digital advertising screens for new category BJ’s Wholesale Club is adding in-aisle interactive advertising screens to a series of digital end caps already in operation in its stores. EXCLUSIVE Q&A: Albertsons builds on success of in-house media network Albertsons Companies Inc. continues expanding the scope and capabilities of its retail media arm. 1
