Jack in the Box lets customers become ‘CEO’ in Fortnite promotionJack in the Box Inc. is teaming up with a popular immersive gaming platform to let customers compete to get promoted to CEO – virtually. How to meet your customers where they are – virtuallyToday’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints. Walmart extends metaverse gaming efforts to Minecraft, Discord Walmart’s newest metaverse promotion integrates with the Minecraft virtual gaming environment and Discord gaming-themed chat platform. Walmart releases 'Walmart Unlimited' shoppable gamified miniseries Walmart continues integrating real-world product purchases with metaverse and gaming environments. Cosmetics brand Laura Mercier launches Apple Vision Pro shopping app Laura Mercier is expanding its metaverse commerce presence using augmented/virtual reality from Apple. Walmart expands Zepeto metaverse collaboration to include e-commerce Walmart is taking another step into its rapidly growing metaverse commerce initiative. E.l.f. Cosmetics expands metaverse commerce presence A Gen Z fave beauty brand is building upon its efforts to promote and sell products in immersive metaverse environments.
