Why the metaverse didn’t become retail’s next big thing Despite predictions it would be a game changer, the metaverse has so far proven to be a niche retail channel. E.l.f. Beauty launches new makeup game on RobloxA beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming platform also favored by young adult consumers. The Pillsbury Doughboy celebrates his 60th birthday – in the metaverse The legendary Pillsbury Doughboy mascot got some Hollywood help with a direct-to-consumer immersive metaverse promotion. LensCrafters rolls out new Roblox experience for virtual ‘tycoons’ LensCrafters is building on its presence on the popular Roblox immersive gaming platform. Dick’s Sporting Goods taps J.J. Watt to help launch virtual House of Sport concept The nation’s largest sporting goods retailer is teaming up with a pro football legend to guide shoppers through a new immersive online store environment. Walmart supports experiential delivery with metaverse storefronts Walmart is blurring physical and virtual with a new series of immersive shopping offerings tied to its real-life "Walmart Delivers" mobile pop-ups. McDonald’s promotes limited-edition meal deal with 'virtual universe' McDonald's is bringing McDonaldland back — but this time it's in the digital universe. Chipotle celebrating Cinco de Mayo with Roblox game Chipotle Mexican Grill is adding a new experience to an existing Roblox promotion in observance of a major Mexican holiday. Jack in the Box lets customers become ‘CEO’ in Fortnite promotion Jack in the Box Inc. is teaming up with a popular immersive gaming platform to let customers compete to get promoted to CEO – virtually. How to meet your customers where they are – virtually Today’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints. 1 2 Next Last
