How to prepare for Prime Day in uncertain timesNobody knows exactly what the retail landscape will look like in July, but we know the annual Amazon Prime Day sales extravaganza is taking place. Here's how shoppers are reacting to tariffs...The imposition of tariffs on most imported goods is having an effect on how consumers plan to shop and spend. Deloitte: Retail executives identify the biggest challenges of 2025 More than eight-in-10 U.S. retail executives agree that one specific issue will pose a challenge in the coming year.