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Market Track: April 2011
On average, across the retailer set, number of inserts decreased slightly while the number of pages increased on a year-over-year basis for the month of April. When reviewing front page category share of voice, candy experienced a strong increase in April 2011 compared with the same month in the prior year. This is no surprise as Easter fell later in the month in 2011, giving retailers the opportunity to advertise this category for more weeks throughout the month than in 2010. Other categories with notable increases in 2011 versus 2010 include household cleaning, digital TVs and toys.
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Bentonville landmark due to reopen
The Walmart Visitor Center in downtown Bentonville is set to reopen on May 21 after undergoing extensive renovations, which means the new facility will be able to accommodate the thousands of Walmart employees who will descend on the town for the company’s annual meeting on June 3.
