Seasonal

HOFFMAN ESTATES, Ill. — Sears Holdings announced that its Sears Outlet stores will honor competitor's Black Friday ads through Nov. 30. Customers may bring in a Black Friday ad they find online, and if Sears Outlet has the same item model, brand and color in the store, they will match the price at the time of purchase, even if it is before Black Friday. Full price match details are available at www.searsoutlet.com/holidaypricematch.

Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.

MINNEAPOLIS — Target, along with The Heart of America Foundation, The Mission Continues and hundreds of volunteers,  announced that it will celebrate the unveiling of newly renovated libraries at Jack Kimbrough Elementary in San Diego on Nov. 10, and Camp Allen Elementary in Norfolk, Va. on Nov. 11. The unveiling events will honor Veterans Day and mark the conclusion of the 2011 Target School Library Makeover program, which included the transformation of 42 elementary school libraries.

By Dan Pahomi and Peter Leith, [email protected]

Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season. And, in an economy still fraught with uncertainty, some customers are hardwired only to purchase products on sale. Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy.

Atlanta -- A report released Thursday by First Data Corp., which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations, found that, in October, dollar volume growth held steady at 9.4% versus September’s growth of 9.5%.

Overall transaction growth improved to 7.5% in October from 7.1% in September. Inflation continued to be evident in the food sector as Food/Beverage Stores posted average ticket growth of 2.3% for the second consecutive month.

Overall, there was a slight upward trend in both size of inserts and circulation, with a 5% increase in the number of pages per insert and 2 % increase in the average number of inserts across markets.

Washington, D.C. -- Survey results released Thursday by the National Retail Federation found that fewer retailers expect return fraud rates to grow this holiday season, due in part to stronger checks and balances and to enhanced return policies.

BENTONVILLE, Ark. — Walmart announced that it is starting its Black Friday promotions at 10 p.m. on Thanksgiving Day (Nov. 24), raising the question: "Should we just call it Black Thursday already?"

For the first time, Walmart will open its stores at 10 p.m. to offer customers special savings on top toys, home and apparel. Deals include Barbie dolls for $5 each, a $20 inflatable snowman, a 20-piece Paula Deen cookware set for $86.44 and kids character sleepwear sets for $4.47.