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Market Track: December 2011
Following a wild ride during Black Friday, the last month of the year in 2011 saw most retailers maintaining similar levels of promotional activities when compared to 2010. The majority of advertisers either saw slight increases in circular and page counts or stayed flat. When looking at both page counts and circular drops overall there was not much change, with a 2% decrease in number of pages and a 1% drop in number of inserts per market.
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A look back and ahead in CE category
The annual consumer electronics extravaganza known as CES gets underway in Las Vegas today, and in conjunction with the show’s kick off Market Research Solutions (MRS) is out with a new report that provides some unconventional insights into the 2011 holiday season and outlook for 2012.
