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Toys'R'Us comes to aid of children impacted by Sandy
WAYNE, N.J. — The Toys"R"Us Children's Fund has pledged a $500,000 donation to Save the Children, a global humanitarian organization, to support its initial work and assessment of needs for children and families in evacuation shelters. These funds will also help the organization distribute much-needed items, including hygiene kits, diapers, and baby wipes.
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Multichannel integration
Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.
