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Holiday sales soft for some parts of Ascena
SUFFERN, N.Y. — Ascena Retail Group reported a lower than expected 2% decline in same store sales at physical stores for the November and December holiday period, but managed a 30% increase in online sales.
Combined comparable store and e-commerce sales for the holiday period ended December 29, 2012 increased 1%, prompting Ascena to lower earnings per share guidance for its current fiscal year ending July 27.
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ShopperTrak: December 2012
Total U.S. Shopper Traffic in Retail Stores and Malls for December 2012
Holiday shopping reached its seasonal peak in December, driving a 36.6 percent retail foot traffic increase over November. Further, December 2012 continued a trend of year-over-year improvements in the number of shoppers visiting stores with a 1.2 percent increase in foot traffic when compared to the same month last year.
