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NRF: Holiday sales up 3%, falling short of 4.1% forecast
New York -- Total holiday retail sales increased 3% to $579.8 billion, below the National Retail Federation s projected forecast of 4.1%. Non-store holiday sales grew 11%, below the 12% growth forecast by Shop.org. (The NRF sales figures exclude automobiles, gas stations and restaurants.)
“For over six months, we’ve been saying that the fiscal cliff and economic uncertainty could impact holiday sales. As the number shows, these issues had a visible impact on consumer spending this holiday season,” said Matthew Shay, CEO, NRF.
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Market Track: December 2012
In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.
Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.
