Seasonal

I’m sure I’m not the only one who has begun to notice some changes in that most iconic of holiday shopping events: Black Friday. From earlier start times, to new and more elaborate marketing and promotional efforts, Black Friday has evolved into something very different than a one-day holiday season kick-off sale. This year, we are already seeing an expansion of that trend, including changes that might give us insights into the mindset of many brick-and-mortar retailers as they prepare for the final sprint to the seasonal finish line.

Los Angeles -- Earlier in October, shoppers were put off by holiday displays in store; now people are warming up to them. Analysis of social media buzz for the week of Oct. 30 – Nov. 5 by social media research firm Fizziology shows that positive conversation about displays rose from 15% to 22%, while negatives dropped from 10% to less than 1%.

San Jose, Calif. -- Despite the shortest shopping season since 2002, online sales look strong for the upcoming holidays. A new survey from Adobe predicts record growth for online sales on Thanksgiving with $1.1 billion and Black Friday with $1.6 billion, increases of 21% and 17%, respectively.

Stein Mart posted strong sales in October, driven partly by upgraded designer and national brands. Total sales for the four-week period ended Nov. 2, increased 6.9% and comparable-store sales increased 5.4%.

For the third quarter ended Nov. 2, total sales increased 6.1% and comparable-store sales increased 4.8%.

New York – Retailers across a variety of verticals reported improved same-store sales during October 2013, compared to the same month in the previous year. Even embattled department store retailer J.C. Penney saw its same-store sales grow for the first time since December 2011, and specialty and apparel retail conglomerate L Brands and discount club retailer PriceSmart reported particularly impressive same-store sales results.

Austin, Texas – Smartphones are starting to edge out other popular forms of consumer technology as holiday gifts. According to a new survey from RetailMeNot and The Omnibus Company, within the next five years, less than one-in-five winter holiday gift givers plan to buy someone a portable music player (19%), desktop computer (19%), GPS device (13%) or regular cell phone (9%) for the holidays.

Irving, Texas – Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.