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Study: Email marketers should play percentages
Retailers sending email promotions may want to hold off on announcing deals that offer a specific number of dollars off the listed price.
According to a new study of more than one billion marketing emails by retention marketing firm Retention Science, customers are more receptive to percent-off deals than dollar-off deals. Percent-off deals result in customers 38% more likely to click, and 47% more likely to convert when they were presented with a dollar-off offer.
