Seasonal

Update on retail’s most important time of the year

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season.

November and December are prime time for physical retailers.

Retailers can expect a slight rise in holiday sales this year compared to last — fueled largely by the online channel.   That’s according to Kantar Retail, which released the industry’s first 2016 holiday sales forecast. It projects growth of 3.8% for the fourth quarter, a slight increase over the 3.4% growth in the year-ago period.     

Best Buy has opened a pop-up dedicated to smart technology products for the home in the rotunda of the nation’s largest mall.   

Consumers expect to spend the same or less on holiday gifts this year.   That’s according to Berkeley Research Group, whose 2016 Holiday Retail Outlook report also identified five major challenges facing retailers as they head into the holiday season.  

PetSmart is reaching out to help pets stranded by the Louisiana floods   The chain and its charitable nonprofit arm, PetSmart Charities, are coming to the aid of hundreds of animals left homeless by the Louisiana floods, which is being called the worst natural disaster to hit the United States since Hurricane Sandy.  

Customer experience remains at the hub of all retail strategies, including technical strategy. Whether it’s global inventory availability, mobile payment or loyalty apps, e-commerce and call center integration, or ubiquitous points-of-sale, infrastructure that uses all assets while integrating suppliers and consumers continues to define a retailer’s network design. Further, in highly competitive retail segments, managing the costs of digital fluidity is not only vital to capturing profitable share; it can also distinguish competitive advantage. 

Although it’s only August and the pendulum has plenty of time to swing in the other direction, retailers are feeling optimistic about the upcoming holiday season.   That’s according to a report by Fung Global Retail & Technology and First Insight, in which more than 60% of those surveyed said they believe that holiday sales will increase compared to last year, and about 25% expect sales to increase 5% to 10%.