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Report: Big increase in holiday offers — and related costs
Retailers continue to launch digital deals this holiday season to snag new customers — but these efforts come at a price. Retailers’ promotional offers are eclipsing 2015 efforts. Customer orders using a promotion are up 34% versus 2015, and up 52% over the holiday season (Nov. 1-Dec. 5) versus 2015 in North America. -
Sales and Coupons Remain Most Successful Tactic in Driving Holiday Shoppers to the Store
Holiday 2016 is proving to be both an opportunity and a challenge for retailers, as they’re faced with catering to the behaviors and preferences of multiple generations of shoppers. It’s becoming increasingly clear that Generation Z (children ages 10-17) consumers have a significant and growing influence on household spending. And as a result, new trends are emerging this holiday season, including the record mobile app purchases we saw on Black Friday/Thanksgiving weekend.

