Winter Holidays

Retailers tapping into technology to maximize in-store labor during the busiest season

Let the games begin.

Retailers are gearing up for the Super Bowl of the holiday-selling season, when stores generate up to 40% of their annual sales and boost their staffs in light of the heightened shopping spree.

As technology reshapes the retail landscape at a dizzying pace, it’s also advancing the art and science of aligning sales and traffic patterns with in-store labor — particularly crucial during the make-or-break winter selling period.

Tools for engaging with holiday shoppers on the most popular social platforms

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

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WAYNE, N.J. — It may be August, but Toys"R"Us is getting a jump on the holiday season. The retailer is expanding its price match guarantee on items available at its Toys"R"Us and Babies"R"Us stores nationwide to include selected online retailer pricing. 

Bentonville, Ark. -- Walmart will offer customers free layaway with no opening fee for the holidays. The program will run Sept. 13 through Dec. 13, but the chain’s Facebook fans will have a two-day head start this year with access to layaway on Sept. 11 and Sept. 12.

Eligible layaway items include electronics, toys, jewelry, small appliances and select sporting goods. And new in 2013 are infant toys and automotive electronics such as speakers and stereos.

ORLANDO — Walmart is kicking off its official start to the holiday season Friday, Sept. 13, with a no-fee layaway program.

New York -- Express staged a fashion show on Friday in New York City's Times Square, providing the specialty retailer with a promotional platform to preview upcoming collections.

Male and female models showed off the retailer's Holiday 2013 collection, which is not scheduled to hit stores for a few months yet, as part of an ad campaign shoot.

"The Holiday 2013 collection is really about a lot of sparkle, shine, glamour and obviously New York City," said Express president David Kornberg.