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SEATTLE— E-readers continue to be a popular gift choice this holiday season, with reporting that for the third week in a row, customers are purchasing more than one million Kindle devices per week. Among its Kindle offerings, the latest, Kindle Fire, remains the most sought-after product on since it was introduced 11 weeks ago.'s Kindle products include the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire. Click here for more information on these products.

“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it's a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web,” said Dave Limp, VP Amazon Kindle. “Our family of Kindle e-ink readers are close behind Kindle Fire on the bestseller list. Customers continue to report preferring their Kindle e-reader for long-form reading, and in fact we’ve seen many customers buy two Kindles – both a Kindle Fire and a Kindle or Kindle Touch – this holiday season.”

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