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Christmas Day retail visits up 27% year over year
New York City -- A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.
The top retail sites received more than 115.5 million total U.S. visits, according to Experian. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011.
Other report key findings include:
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Report: Online sales jump 22.4% on Christmas Day
New York City -- Online sales rose 22.4% on Christmas Day, according to IBM Digital Analytics Benchmark, which tracks more than 1 million e-commerce transactions a day from 500 U.S. retailers.
The increase was higher than the 16.4% increase in 2011, and provided one bright spot in what has proven so far to be a lackluster holiday shopping season.