Retailer Intelligence

Boston -- Although Target has narrowed Walmart’s basket advantage, the world’s largest retailer continues to demonstrate its price advantage, according to Kantar Retail’s semi-annual pricing study.

With an overall branded basket 2.4% less expensive than Target’s, Walmart’s overall price gap has still remained within a few percentage points of Target’s, although its lead has narrowed since the last iteration of the study. Importantly, Target’s edible basket was within cents of Walmart’s.

Walmart increased promotional activity in June with nearly a 50% increase in circular pages and 80% increase in ad blocks, according to the latest data from ECRM Analytics. The surge in promotional activity was notable given the behavior of key competitors who were less aggressive. Click here for more.

ISSAQUAH, Wash. — Costco has started the summer right, reporting sales of $9.92 billion for the month of June, the five-week period ended July 7, an 8% increase over the same period last year. 

For the 44-week period that ended Sunday, sales were $87.05 billion, also an 8% increase over the same period last year. For the month and the 44-week period, same-store sales rose 6%.

ECRM compared retail circular advertising in June 2012 vs. June 2013 and noticed some common overall trends across top retail chains. Although Staples and Walmart each saw large year-over-year increases in circular page count, page count was fairly stable overall, with none of these key retailers seeing a decrease of more than 13%.

PALO ALTO, Calif. — Terapeak has launched an e-commerce market analytics solution designed to provide visibility into the Amazon marketplace giving online retailers access to Amazon market data as well as their own sales data.

The solutions tool features product, offer and sales rank searches in more than 35 Amazon categories; average, minimum and maximum pricing data; competitor research and analysis; and the ability to view historical Amazon transactions. 

ECRM compared retail circular advertising in May 2012 vs. May 2013 and noticed some common overall trends across top retail chains. While looking at the data in May 2012 compared to May 2013, we see interesting changes that came from Toys "R" Us. Their circular suggests a switch in advertising strategy. Their ad blocks per page decreased 10% while ad blocks per circular increased 79.1%. Also, the total number of circular pages increased by 44.4%.

Walmart U.S. chief merchandising and marketing officer Duncan Mac Naughton will have some explaining to do next week when he is scheduled to participate in the 33rd Annual William Blair Growth Stock Conference on Wednesday, June 12.