Research Topic

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.

Former and short-time Walmart executive Robert Atencio is among a group of marketers slated to interview former P&G chairman and CEO A.G. Lafley during an event called Shopper Insights in Action. The 11th annual event is billed as a riveting brainstorming session in which the former P&G head will share thoughts on the future of research, marketing, retail and the evolution of the changing consumer. Atencio, who formerly served as VP insights and customer strategy at Walmart, is currently VP global insights at Pfizer Consumer Healthcare.

Indianapolis -- More than half of U.S. consumers who’ve made at least one purchase on their smartphone have done so based on a marketing message delivered via mobile email, according to a new study by ExactTarget.

While calling, texting and emailing remain the most frequent daily activities for smartphone users, the study found consumers are increasingly using their smartphones for more than the basics.


Key findings of the research include:

With sales experiencing the peaks and valleys of a slowly recovering economy, retailers are watching their customers even closer than ever.

According to a study by accounting and consulting firm BDO USO, LLP, New York City, retailers have been less concerned in 2011 about consumer confidence and spending and, instead, are more watchful of consumer demand and interest.

Bentonville, Ark. -- Wal-Mart Stores is cutting gas prices by 10-cents a gallon for three months to help consumers worried about their spending amid a sputtering economy and busy summer travel season. The chain said that customers visiting participating Murphy USA and Walmart gas stations in 18 states through Sept. 30 will receive a discount on all fuel, gas and diesel purchases when they use a reloadable Walmart gift card, Walmart MoneyCard or a Walmart credit card.

For the second year in a row, retailers’ expansion plans are on an upward trajectory, according to Chain Store Age’s 2011 Store Construction & Outfitting Survey, an annual survey of retail building activity and development costs. In other findings, the cost of lighting, signage, roofing and other store-outfitting systems decreased compared with last year.

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.

Matthews, N.C. -- Family Dollar Stores' third-quarter net income increased 6.5% as broader markdowns drew more store traffic. Its results, however, fell short of analysts' expectations.

For the quarter ended May 28, Family Dollar had net income of $111.1 million, compared with $104.4 million a year earlier.

Revenue was up 8% to $2.15 billion. Same-store sales rose 4.7%.

Family Dollar said sales were strongest in consumables and home products.