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Survey: Retailers unsatisfied with cross-channel capabilities
New York City -- Many retailers are not satisfied with their ability to meet customer expectations for a seamless cross-channel experience, according to a survey conducted by Edge Research for Sterling Commerce, an IBM company.
The survey revealed several significant gaps between what consumers want and what retailers are currently delivering. A retailer’s ability to meet consumer expectations -- and deliver a seamless, cross-channel experience -- will be the deciding factor in their ability to survive in the age of the empowered consumer.