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Research Topic

  • The Market Potential of Maturing Consumers

    By Martin Walker and Martin Walker

    Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.

  • ComScore reports busiest week ever for online sales

    Reston, Va. -- Shoppers spent 14% more for online holiday spending during the week ending Dec. 18, according to comScore. Online spending totaled $6.4 billion for the week, making it the busiest week ever in online holiday shopping.

    Shoppers have spent almost $32 billion online for the holiday season to date, a 15% increase from a year ago, comScore reported. The period includes the first 48 days of the holiday season spanning the months of November and December, according to comScore.

  • Visa Survey: 77% of Americans haven’t finished shopping

    San Francisco -- A new survey conducted this past weekend by Visa Inc. shows that 77% of consumers still need to buy holiday gifts this week. These last-minute shoppers will spend an average of $278 in the final days leading up to Christmas and Hanukkah.

  • Survey: Consumers likely to share opinions on customer service

    Fort Lauderdale, Fla. -- A survey released Monday by Spherion Staffing Services said that when consumers have a positive customer service experience, they are more likely than ever before to share their opinions than in previous years, especially via social media, online review sites, and with the company itself.

  • Online holiday spending continues at 15% growth clip

    Reston, Va. -- Following recent e-commerce trends released by comScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year-over-year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

    And on Sunday, comScore released its latest findings, that online sales surpassed $1 billion on four days during the work week of December 12-16, a 15% increase over the same period last year.

  • IBM report: Holiday shopping from mobile devices on the rise

    Bethesda, Md. -- IBM on Monday released its Benchmark projection for online sales for the month of December, showing that online sales are expected to grow by 9.5% to 10% year-over-year.

    For the week of Dec. 11, the report showed that online sales rose 10.8% over the same week in 2010. Mobile traffic increased to 12.1% of all online retailing sessions, compared with 5% over the same week last year and reflecting a 143.9% increase.

  • Maybe that Black Friday flat screen wasn’t such a good idea

    There’s nothing wrong with most of the consumer electronics items that get returned to stores, according to new research by Accenture. A study by the firm found that defects only account for about 5% of the returns and the rest of the time buyers’ remorse (27%) or a perceived flaw (68%) results in the item being returned.

  • AAA forecasts higher holiday travel

    WASHINGTON — AAA forecasts 91.9 million Americans will travel 50 miles or more from home during the 2011-2012 year-end holiday travel season, a 1.4% increase over the 90.7 million people who traveled one year ago, the travel organization announced earlier this week. This year’s expected year-end holiday travel volume is the second-highest in the past decade and represents 30% of the total U.S. population.

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