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True Value names new VP marketing
Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.
In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.
Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.
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The Market Potential of Maturing Consumers
By Martin Walker and Martin Walker
Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.