Research Topic

Expectations outpaced the willingness of consumers to spend during December, as large numbers of retailers reported results that were less than expected. Weather certainly affected the ability of shoppers to get to stores, as heavy rains pelted California and blizzards hit the Northeast, but that type of stuff happens in December. A bigger factor was that retailers were victims of their own success. Recall November was something of a promotionpalooza and shoppers found offers that arrived early and often to be irresistible.

Columbus, Ohio -- Retail same-store sales eased to 3.2% growth in December in the wake of November’s exceptionally strong promotional activity and an ongoing shift toward online shopping, according to Kantar Retail. The sales-weighted composite for the 31 retailers reporting -- most of them apparel retailers -- was weaker than the 5.6% same-store sales gain last month, but slightly better than the 3.0% gain in December of 2009. (The calculations no longer include Walmart, which stopped reporting monthly results in 2009. )

Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.

Fort Worth -- Pier 1 Imports' same-store sales rose 10.3% in December, helped in part by more customers and higher average receipts. The company lifted its fourth quarter guidance.

Pier I used fewer promotions and clearance prices during the month than it did last year, said president and CEO Alex Smith in a statement.

New York City -- After coming off a strong November, retailers found their momentum waned in December, with many turning in mixed sales for the month. Industry experts said sales were impacted by a still-cautious consumer and the blizzard the crippled the Northeast in the days immediately following Christmas.

Thomson Reuters, which tracks same-store sales for a group of 28 national chains, said total sales for the group were expected to post a 3.4% increase in same-store sales for December, following a 5.6% bump in November.

RESTON, Va. - Comscore reported that retail e-commerce spending for the entire November to December 2010 holiday season reached $32.6 billion, marking a 12% increase versus last year and an all-time record for the season.

Purchase, N.Y. -- Retail growth in December sales was robust across many categories, further building on November’s positive results, with some performing at better than pre-recession levels, according to MasterCard Advisors SpendingPulse, which tracks national retail and services sales.

Reston, Va. -- Retail e-commerce spending for the entire November -- December 2010 holiday season reached $32.6 billion, marking a 12% increase versus last year and an all-time record for the season, according to comScore.

West Bridgewater, Mass. -- Shaw's Supermarkets has announced that it will close five unprofitable stores in Massachusetts and Rhode Island by the middle of next month.

The company said in a statement that it decided "only after careful evaluation" to close the stores. The Massachusetts stores are in New Bedford, Stoneham and Revere. The Rhode Island locations are in Johnston, and on Bald Hill Road in Warwick.

The stores will be closed by Feb. 17.

Chicago -- Year-over-year retail sales increased 6.5% for the week ending Jan. 1, according to ShopperTrak’s National Retail Sales Estimate, while the company’s Retail Traffic Index (SRTI) reported foot traffic rose 4.1% for the same period.