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Redcard needed for price leadership
Target’s Redcard may become an increasingly more important factor in the retailer maintaining low price leadership.
Customer Growth Partners’ price comparison survey for Target and Walmart revealed that on a comparable 55-item basket of items found at Walmart Supercenters and Target P-Fresh stotes or Target Superstores, Walmart had reasserted price leadership over Target by almost 3%--prior to Target’s Redcard 5% discount. For the first three months of the year Target had 0.6% advantage (prior to the Redcard discount) over Walmart.
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What's in a brand?
BrandZ has released its list of the most valuable retail brands, and Target came in at number 5 out of 20 companies listed. According to the report, Target earned its spot by expanding its food selection and repositioning itself as a low-price leader and thereby countering the perception of it being a trendier, albeit pricier store than its competitors.
Out of the 100 global brands (including both retail and non-retail companies), Target came in at number 65.