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ShopperTrak: August 2012
Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year.
