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Fewer ads, but more pages per promotion
In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.
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Burger concepts – doomed for bust?
New York City -- Chainstoreage.com columnist Jeff Green challenges the boon of the burgeoning burger concepts, posing the question: “Are burger joints here to stay or just a trendy restaurant theme that will overextend itself and “fall of the map” in a few years?
Check out Jeff’s latest column on the real estate community page: chainstoreage.com/article/burger-bonanza-rare-or-well-done