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ShopperTrak: Expect fewer back-to-school shoppers, bigger tickets
Chicago -- A report released Thursday by ShopperTrak found that retailers should expect fewer shoppers this back-to-school season, but average tickets are anticipated to be larger.
According to ShopperTrak, national retail sales, when compared with the same period last year, will rise 3.8% in August, while foot traffic will decrease 2.9%.
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NRF survey: Back-to-school sales expected to be flat
Washington, D.C. – Back-to-school sales are expected to be flat this coming season, according to the 2011 Back-to-School survey, issued Thursday by the National Retail Federation and conducted by BIGresearch. The study showed that families with children in grades K-12 will spend an average of $603.63 on apparel, school supplies and electronics, a few dollars short of last year’s $606.40 average.
