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Focus on: Mystery Shopping
Mystery shopper reports served as a wake-up call to Kroger’s 131-store Fred Meyer division.
In 2009, Fred Meyer stores scored a meager 68.3% in overall customer impression in the reports. But over the past three years, the number has jumped to 83.8%, according to data provided by Reality Check of Seattle, the retailer’s secret shopper service provider.
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Consumer confidence rises to four-year high in November
Washington, D.C. -- A report released Tuesday by the Conference Board showed that consumer confidence rose in November to the highest level in more than four years.
The confidence index climbed to 73.7, the highest since February 2008, from a revised 73.1 reading the prior month, indicating that U.S. household spending will keep growing.
A median forecast of 75 economists surveyed by Bloomberg projected a reading of 73.