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Study: Convenience trumps price for both in-store and online shoppers
Boston -- The number one reason people choose to shop either in-person or online is convenience and not price, according to the results of a new survey released by Continuum, a global design and innovation consultancy. Continuum's 2012 Service Design Report looked at data from more than 1,000 consumers across the country and uncovered the top reasons they choose whether to shop in-stores or online.
The top reasons respondents say they shop in stores are:
• For convenience (40%);
• They don't trust the quality online (22%);
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ShopperTrak: December 2012
Total U.S. Shopper Traffic in Retail Stores and Malls for December 2012
Holiday shopping reached its seasonal peak in December, driving a 36.6 percent retail foot traffic increase over November. Further, December 2012 continued a trend of year-over-year improvements in the number of shoppers visiting stores with a 1.2 percent increase in foot traffic when compared to the same month last year.
