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Market Track: December 2012
In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.
Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.
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Retail industry adopts principles for tax reform
New York -- The National Retail Federation board of directors said Monday it has adopted a resolution directing NRF to “strongly encourage” Congress to enact comprehensive tax reform in 2013, and it set out a list of principles aimed at achieving tax policy that would boost the economy and encourage job growth.
