Research Topic

NEW YORK — U.S. consumer confidence rose more than forecast in December, to a six-month high, amid declining unemployment and lower gas prices.  The Thomson Reuters/University of Michigan consumer sentiment index climbed to 69.9 from 64.1 at the end of November.   The metric averaged 89 points in the five years leading up to the recession.

By Craig Johnson

Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” December 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.

Chicago -- A report released Wednesday by ShopperTrak found that holiday shoppers boosted sales 21.7% over the previous week and 1.3% over the same week last year.

According to ShopperTrak, sales increases during the week ending Dec. 17 made this December on pace to have higher retail sales than last year. Month-to-date figures are up 0.5% over December 2010.

Atlanta -- The SpendTrend report released Wednesday by First Data Corp., which tracks same-store consumer spending by credit, signature debit, PIN debit, EBT cards and checks at U.S. merchant locations, showed that card spending growth has remained solid through mid December.

Washington, D.C. -- A study released Wednesday by the National Cyber Security Alliance and McAfee revealed a false sense of cyber security for mobile users.

The survey, conducted by Zogby International, found that 72% of Americans have never installed data protection applications or security software on their smartphones in order to protect against data loss or against viruses and malware.

By Martin Walker and Martin Walker

Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.

It’s a new year, and with it comes the opportunity for a fresh start for retailers as well as consumers. As in new years past, I’m inundated with a flurry of trend forecasts, surveys and predictions. One of the more interesting ones to cross my desk comes from JWT, New York, one of the world’s biggest marketing communications brands. It is the firm’s seventh annual year-end forecast of trends that will impact consumer behavior going forward.

Yonkers, N.Y. -- The Consumer Reports Holiday Poll released Wednesday found that a quarter of adults in the United States had yet to begin their holiday shopping as of Dec. 19, compared with 17% last year.

Of those who haven't started shopping yet, 54% cited lack of enough money as a reason, 41% still believe they have plenty of time, while 29% are in procrastination mode.

Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.

In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.

Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.

Reston, Va. -- Shoppers spent 14% more for online holiday spending during the week ending Dec. 18, according to comScore. Online spending totaled $6.4 billion for the week, making it the busiest week ever in online holiday shopping.

Shoppers have spent almost $32 billion online for the holiday season to date, a 15% increase from a year ago, comScore reported. The period includes the first 48 days of the holiday season spanning the months of November and December, according to comScore.