Research Topic

Target may not cater to exactly the same shopper as Walmart, but there is enough overlap between the two companies to know that reports of weakness out of Minneapolis are never a good sign in Bentonville.

Boston -- Research findings released Thursday by mobile-retail marketer Swirl found that a full 76% of women prefer shopping in stores over shopping via their smartphones.

“What Women Want When Apparel Shopping,” which polled 1,000 women shoppers, also revealed that 53% of women have between one and five shopping apps on their smartphones. Yet, still, they opt for the store experience.

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

New York -- Survey results released Tuesday by Analytic Partners found that 48% of people between the ages of 18-44 feel that any loyalty they have toward brands in the future will have to stem from the types of experiences the brands create for them.

The experience includes interaction such as video/online gaming, social media and third-party expert information through blogs and articles.

NEW YORK — According to survey results by Deloitte, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, despite an improving economy.

Deloitte's 2013 American Pantry Study found that 92% of Americans said they have become more resourceful, and 86% say they are getting more precise in what they buy — attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.

New York -- A Tuesday report by Bloomberg said that J.C. Penney has an additional plan to raise money; the retailer is said to be considering a spinoff of its real-estate holdings into a new unit that could issue debt.

Citing two unidentified sources, Bloomberg said Penney is also considering selling its real estate and then leasing it back as another avenue to free up money. And other assets, such as inventory, could be collateralized.

New York -- Survey results by Deloitte, released Tuesday, found that even as the economy improves, 94% of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level.

According to Deloitte's 2013 American Pantry Study, 92% indicated they have become more resourceful, and 86% say they are getting more precise in what they buy -- attitudes that have remained consistent in the three years Deloitte has conducted the study, and across income levels.