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Deloitte: Back-to-school shoppers sticking to necessities; mobile shopping surges
New York -- Consumers continue to hold tight to their purse strings and will rely heavily on online and mobile channels while they shop, according to Deloitte’s annual “Back-to-School” and “Back-to-College” surveys.
Shoppers are far more optimistic about the economy than this time last year. Nearly four in 10 (37%) are more confident in the economy’s prospects, compared with just one-quarter (26%) a year ago.
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Report: E-tailers beat omnichannel peers in customer satisfaction
Chicago — Pure-play e-tailers are doing a better job in satisfying their customers overall than omnichannel retailers, but omnichannel retailers have an edge in select functional areas like checkout. According to results of the mid-year Customer Feedback Index (CFI) from OpinionLab, e-tailers had an average CFI score of 481, compared with a CFI average of 457 for omnichannel retailers.