Research Topic

New York -- Fast casual Burger 21 has opened franchised stores in the Atlanta suburb of Buford, Ga., and Charlotte, N.C.

The company plans to open 15 to 20 more franchised units in Atlanta plus another 10 franchised restaurants in Charlotte over the next few years.

AUSTIN, Texas — Whole Foods Market sees demand for 1,000 new stores in the U.S. and thinks Canada and the U.K. hold great promise as well, based on its sales increase of 12% to $3.1 billion for the third quarter ended July 7, from $2.7 billion for the same year-ago period.

Lorton, Va. – In order to quickly detect customer service problems and quantify customer requests, Five Guys Burgers and Fries has implemented social intelligence technology from newBrandAnalytics (nBA). Using nBA solutions, Five Guys monitors social media chatter to help the company implement operational changes and improve engagement with customers. Five Guys also leverages the technology to gauge interest in potential new menu items.

Emeryville, Calif. – Consumers in the U.S. and U.K. feel overwhelmed by targeted apparel marketing messages, but are responsive to messaging that includes genuinely personalized information. A new study of 409 U.S. and U.K. consumers from the Economist Intelligence Unit (EIU) indicates that 66% of consumers say that many personalized apparel messages are annoying because attempts at personalization are superficial.

NEW YORK — Consumer confidence in July rose to the highest level in six years as Americans’ views of their finances and the economy improved, according to the the Thomson Reuters/University of Michigan index of consumer sentiment.

The index increased to 85.1 in July from 84.1 at the end of June. It was the highest level since July 2007.

Consumers said they were move favorable toward making purchases, including automobiles and homes.

New York -- Consumers continue to hold tight to their purse strings and will rely heavily on online and mobile channels while they shop, according to Deloitte’s annual “Back-to-School” and “Back-to-College” surveys. 

Shoppers are far more optimistic about the economy than this time last year. Nearly four in 10 (37%) are more confident in the economy’s prospects, compared with just one-quarter (26%) a year ago. 

New York -- Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears. 

Experian noted that brick and mortar stores are getting the majority of search traffic to date. The company also said that offers in subject lines were present on 37% of back- to-school email, and generated 57% of total email revenue in 2012. 

Walmart knows it isn’t going to win any supermarket industry prizes for store experience, not when operators such as Whole Foods and Publix are involved, but not leading the pack on price is a different matter.