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Best Buy, Office Depot top retail back-to-school brands
Mountain View, Calif. -- Best Buy was the most effective retail brand overall during the 2013 back-to-school advertising season for the second year in a row with an average Ace Score of 561, performing 15% higher than its retail peers, according to TV and video advertising data from Ace Metrix.
Office Depot was the second most effective back-to-school retail advertiser with an average Ace Score of 540.
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Central New Jersey retail vacancy rate rises to 9.8%
Old Bridge, N.J. — The retail vacancy rate along central New Jersey’s major shopping corridors increased to 9.8% this summer, according to R.J. Brunelli & Co.’s 24th annual study of the central New Jersey market.
The disappointing upward spike follows a major decline from a 10-year high of 10.5% to 9.1% between 2011 and 2012. R.J. Brunelli attributed the change to growing closures of smaller ships overcoming progress in re-tenanting big-box spaces larger than 20,000 sq. ft.