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Home Depot receives EPA water award
Atlanta - The U.S. Environmental Protection Agency has recognized The Home Depot with a 2013 WaterSense Retail Partner of the Year award. The Home Depot was honored during the WaterSmart Innovations Conference for its commitment to water efficiency and outstanding efforts to support the WaterSense program during 2012.
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Survey: Social media for brand conversations on the rise
Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.
Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.