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Experian: Hispanics shop more online and are more responsive to mobile advertising
New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.
During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.