Research Topic

Ann Arbor, Mich. – Facebook is the lowest scoring brand in the overall ForeSee Customer Experience Index, with a score of 69. The index, a study that examines how today's customer experiences with the top 100 brands across seven industries as reported by Interbrand are predictive of companies' future business success, shows that while Amazon dominates retail industry at the brand level (87), Nordstrom (86), Coach (85), Costco (84) and Tiffany (84) are statistically within reach of the leader.

Kroger has extended its streak of consecutive same-store sales growth to 40 quarters — an impressive feat in light of the slow economic recovery.
 
The company reported a same-store supermarket sales increase of 3.5%, excluding fuel, for the third quarter.

"The resiliency of our Customer First strategy … was on full display during the quarter, even as our internal research shows that customers remain uncertain about the economy," Dave Dillon, Kroger chairman and CEO said.

New York -- Sales at U.S. chain stores were up 2.1% in November, or 3% without the effects of gasoline sales, according to the International Council of Shopping Centers. The group had predicted an increase of 3.5% to 4.5%.

“Sales were constrained by weak apparel sales this month,” said Michael P. Niemira, chief economist, ICSC. “November was a very competitive environment for retailers, and the softness in the November tally suggests some cautiousness by consumers.”

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

Oakland, Calif. -- Current consumer behavior indicates that most consumers are more concerned with how well retailers are able to deliver goods according to customer preferences than about ordering via social media channels.

A GT Nexus online survey, conducted in association with YouGov, showed that while 3% of respondents say they have purchased goods using social media channels, consumers generally cite the inclusion of delivery/collection options as being important to them when ordering a product either online or in-store (75%).

New York -- eMarketer projects that retail e-commerce holiday sales in the U.S. will rise about 15% again this year, matching last year's gains. In total, U.S. retail e-commerce sales for the holiday season — defined as November and December — are expected to reach $61.8 billion, up from $53.7 billion last year, according to the report.
 
As well, eMarketer estimates US retail e-commerce sales will grow 16.4% to $262.3 billion this year, with 23.5% ($61.8 billion) of this taking place in November and December.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.