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Starbucks expects record gift card purchases Dec. 19
Seattle – Starbucks anticipates record purchases and activations of Starbucks cards on Thursday, Dec. 19. Last year, more than 2 million Starbucks cards were purchased in the U.S. and Canada on the Thursday before Christmas, representing nearly 1,500 cards purchased per minute in the U.S. and Canada.
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Many Americans shoppers don’t buy into holiday discounts
The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.
Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?" queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.