Research Topic

Armonk, N.Y. -- The consumer of the future will be more mobile, social and self-sufficient, willing to share details on themselves and their preferences in exchange for highly personalized relationships with their favorite stores, according to a new IBM consumer survey. The study also found that consumers’ willingness to advocate for a particular retailer is becoming multi-faceted, with consumers looking for a flawless experience, whether it’s when they’re researching, purchasing, or receiving delivery.

We’ve all seen the footage that’s become an annual ritual for media outlets reporting on Black Friday: long lines, stampeding crowds and frantic shoppers. But the real drama is how stores fare once the dust settles, and this year was no exception. The length of the lines isn’t the ultimate Black Friday metric; it’s the bottom lines for retailers around the country that tell the tale.

Reston, Va. -- For the holiday season-to-date, $26.6 billion has been spent online, up 13% versus the corresponding days last year, according to comScore. The firm predicts that Green Monday (Monday, December 10, 2012) is likely to be one of the heaviest online spending days of the season and a headliner for what is expected to the busiest online spending week on record.

Atlanta -- Dollar volume growth remained solid at 5.8% in November, down from 6.7% in October, according to the First Data SpendTrend analysis for the full month of November 2012 compared with November 2011. SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

Menlo park, Calif. -- Technology executives expect information technology hiring to increase in first quarter 2013, according to the just-released Robert Half Technology IT Hiring Index and Skills Report.

In the latest quarterly survey, 17% of chief information officers (CIOs) said they plan to expand their IT departments, and 8% expect cutbacks, for a net 9% projected increase in hiring activity. This is up six points from the previous quarter's projections. Seventy-five percent of CIOs plan to maintain their current staffing levels.

BENTONVILLE, Ark. — As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.

The winning nonprofits were selected from more than 21,677 nominations submitted in November by Facebook users who felt compelled to enter and describe the community impact made by their favorite nonprofit organizations.

Online sales are up 13% so far this holiday season and approaching a record $27 billion, according to the latest tally from the digital measurement firm comScore.

From November 1 through December 7, comScore puts total online spending at $26.8 billion, up 13% from $23.7 billion during the comparable period last year. Last week saw spending on December, 3, 4 and 5 each surpass $1 billion, according to the firm. That brings the number of billion spending days to seven. The highest volume day so far was Cyber Monday when sales hit nearly $1.5 billion.

Online holiday sales continue to set new sales records, according to digital measurement firm comScore, and Walmart is presumably sharing in that growth given its site typically ranks second only to Amazon in terms of traffic.

Total U.S. Shopper Traffic in Retail Stores and Malls for November 2012

Shopper traffic in November increased as Black Friday weekend sales promotions — and the Veterans Day holiday earlier in the month — drew shoppers into retail stores.

As a result, the month saw an 18 percent increase in retail foot traffic compared to October. November 2012 continued a trend of year-over-year improvements with a 6 percent increase in retail foot traffic when compared to the same month last year.

New York -- Chain Store Age will hold a webinar on Thursday, Dec. 13, 2 p.m. ET (11 a.m. PT) that will examine email marketing trends for Black Friday 2012 and how marketers used email to promote store shopping and events during the holiday weekend.

The webinar, sponsored by Bronto, will also cover such topics as promotional trends and the influence of mobile and social. Find out what you will need to do early in next year’s holiday season to ensure success.